Welcome! This is a website that everyone can build together. It's easy!

BrightLine WikiThis is a featured page

Welcome

The BrightLine wiki was created to empower people of color to enforce media respect. It is an archive that records clear and blatant offenses in the media and documents the program and advertisers associated with it. This information is collected and disseminated to the community via blogs, newspapers, radio and person to person, so that the brands that support programs which disrespect people of color can be exposed and held accountable. By establishing clear and well recognized bright lines for media companies and their advertisers which cannot be crossed without risk of serious and sustained damage to their brands, we hope to bring about a sustained improvement in the level of respect demonstrated towards people of color by television, cable, radio and internet broadcast networks.

The presidential campaign of Barack Obama created tremendous excitement and energy among African Americans and among people of color generally. It has also brought to the fore an issue that people of color have grappled with for years; disrespect and racial/ethnic based insults in the media. The insult which inspired this effort was the labeling of Michelle Obama as a "baby mama" in a chryon by Fox News. That incident and many others before it, definitively show that in order to enforce a standard of respect for people of color in the media, we must build and maintain the capability to inflict severe and lasting damage to the brand of any corporation or advertiser which knowingly supports media programming that intentionally insults people of color.

Standards & Process

Information about what kinds of offenses to people of color in the media BrightLIne tracks and how we determine what advertisers are targeted are under development. You can contribute to those standards by editing the Standards & Process page.

Incident Tracker

Rules

  1. Verifiable information only.
  2. Stick to the template

How to Submit an Incident Report

All incidents are tracked via Incident Reports. To create an Incident Report,
  1. hit the Add Page link in the sidebar (If you don't see it, its because you are not logged in. Log in, then look for Add Page in the sidebar)
  2. select Incident Report from the template list.
  3. Be sure to locate the incident report as a sub page of the Incident Tracker page.
  4. Fill in the incident report with as much information as possible.
  5. Invite others with more information to fill in any blanks you don't know

The Incident Report Template Explained

  • Incident
Who Name of the offending person/program/network
When Date the offense took place and in what setting
What What was the offense. Provide a direct quote or a link to verifiable documentation of the offense.
Context Any additional information about the setting or circumstances of the incident necessary to understanding it correctly.
Offensiveness What is the level of offensiveness?
  • Low - could be just oversensitive people of color
  • Medium - undeniable racist overtones
  • High - Crosses the Bright Line-blatant, intentional disregard for people of color
Links Links to media coverage, relevant info, petition systems and other accountability mechanisms
Latest Status How has the incident been resolved? did the offender apologize or hold anyone accountable?
Advertisers List the advertisers that support the program with contact info (Name, email, phone, fax, website)





























handtek2k
handtek2k 		Latest page update: made by handtek2k , Jun 25 2008, 4:33 AM EDT (about this update About This Update handtek2k Edited by handtek2k

24 words added

view changes
- complete history)
Keyword tags: brainstorming class project group project milestones project planning workgroup
More Info: links to this page

Threads for this page

Anonymous  (Get credit for your thread)

There are no threads for this page.  Be the first to start a new thread.